Good Idea is owned and brought to the Swedish market by DoubleGood AB. Our vision is to contribute to health and wellbeing with science-backed beverages that have proven beneficial health effects and facilitate a healthy and sustainable lifestyle. We do this by developing well-tasting products that are easy to embrace and fit well into everyday life.
We are located in Lund in southern Sweden, in close proximity to Lund University and research park Ideon. DoubleGood AB is a subsidiary of Aventure AB, a Swedish research-based food-tech company specializing in foods with scientifically proven, positive health effects. The founder is Professor Rickard Öste, who among other things invented and developed the oat drink Oatly.